Joker
Joker is the secondary antagonist of Smile Pretty Cure! and the main antagonist of its novel. He serves emperor Pierrot and is the superior of Wolfrun, Majorina, and Akaoni, of the Bad End Kingdom. Joker appears as a human with a clownish appearance, wearing a white half masque, a white and violet bodysuit, and having multicolored hair styled into a traditional jester's hat. He has a sadistic love of destruction and enjoys defeating and torturing his opponents while shattering their wills. As the leader of the Bad End Commanders, he is manipulative and resourceful. Joker tends to playfully break out in acrobatics and non sequiturs, and his goals are to counter the Cures and restore Pierrot. He likes tormenting people, seeing them suffer or in despair, cards, playing cruel pranks/attacks on people, and winning. On the other hand, he dislikes losing and the Glitter Force/Pretty Cure.